SuperGroupies is releasing a number of fashion items in collaboration with SEGA video game consoles.

SEGA, now a legendary Japanese video game company, made a full-scale entry into the home console market drawing on its technical expertise cultivated through arcade games and innovative spirit. After the Mega Drive became a worldwide hit in 1988, SEGA went on to launch the 32-bit SEGA Saturn in 1994, followed by the Dreamcast in 1998, equipped with revolutionary network capabilities. Although SEGA later withdrew from the home console business, the company has continued to produce many iconic titles that remain beloved by fans to this day.

SEGA also left a lasting impression with its unforgettable Japanese TV commercials: personalities such as Segata Sanshiro in SEGA Saturn commercials and Managing Director Hidekazu Yukawa, who became symbolic of the Dreamcast era, still boast strong name recognition as embodiments of each console’s personality and the spirit of the times.

Here, we introduce watches inspired by the Mega Drive, SEGA Saturn, and Dreamcast.