Who We Are

SuperGroupies is a Japanese fashion brand that offers official collaboration merchandise inspired by anime and games.

We are proud to offer extensive lineups of anime and game-inspired items for long-time fans and new fans alike.

Anime into Fashion

“Anime into Fashion” blends the unique qualities of your favorite characters from anime and games with subtle, stylish items for you to incorporate into your everyday outfits.

👉 Practical items that complement your everyday outfits.

👉 Subtle, sophisticated designs that do not necessarily look like anime or game merchandise, while simultaneously capturing the essence of your favorite characters

New Products, New Friends

At SuperGroupies, we’re all fans, too! We know how it feels to want to rep for our favorite series and characters in our day-to-day lives.

All of our products are designed and made with quality, subtlety, and comfort in mind. As officially licensed collaboration items, we make sure that we respect the core of what makes our favorite series so beloved.

We hope that SuperGroupies can provide amazing, lasting products that allow fans to connect with each other and share our passions.

Share your Outfits with #animebound

We have coined the term #animebound for fans to share their personalized anime and game-inspired outfits over social media.

These outfits are not costumes or cosplay—animebounds are subtler everyday outfits that are inspired by a particular character or series. Putting together outfits inspired by our favorite characters allows us to be stylishly creative, have lots of fun, and flex our fan muscles with fellow fans and non-fans alike.

Join us with your original animebounds on Twitter, Instagram, and other social media platforms by using the #animebound hashtag!. Check out the SuperGroupies Instagram for some of our animebound outfit ideas.

We hope the #animebound fashion culture takes off all over the world!

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